In this article, I'm going to show you a step by step SEO process that anyone can follow and will improve your rankings. These are easy and simple tips for beginners, and to be honest, there's probably a lot of experts that don't know about some of these tips I'm going to be sharing with you today.
First and foremost, if you ever have search engine optimization questions, and for full support on topics I cover in this article, join my Facebook group (filled with down to earth people, of course). I also share a bunch of my ranking methods on my YouTube Channel, full of how to videos, tips and tricks.
5 Easy SEO Tips That Will Take You From Beginner to Expert at Ranking
Now is the time to go grab a cup of coffee and lock it in because what you will learn today will ultimately get more eyeballs on your brand. These are my 5 simple tips to improve your website rankings on Google, Yahoo and Bing (and AOL, DuckDuckGo, and so on) all through fundamental search engine optimization. I'll also try to keep it white hat (best practices), although no promises! Just kidding. Let's begin.
Step #1: Keyword Research - Go For Long
Before we dive into anything we need to know the keywords we want to rank for. In order to properly do keyword research, you will need some kind of keyword research tool. I use Serped.net, Ahrefs, and Keywords Everywhere.
I'm constantly using these tools so they are worth it for me, but if you don't think you need a fancy pricey tool, then I recommend Keywords Everywhere. You can buy 100,000 credits for $10 and that has lasted me more than 6 months already. #WorthIt.
For this example, we will use a website of ours, and a competitive keyword. The website we will be showing you for this case study is Fit Healthy Momma, a fitness and health information site for women and moms.
We will start by having a keyword that we ultimately want to rank for, but our goal is going to be to find a long tail keyword. The reason why we want a long tail keyword, is so that we can rank faster, get some traffic and the thing we all love the most.... some cash money sales rolling in the bank while we sleep like a baby.
We're going to create a page for women's cycling shorts, and we'll highlight the 10 best. Our main keyword we want to rank for is "best women's cycling shorts."
From here, we will go straight to the tools that I mentioned above. After you get $10 worth of credits on Keywords Everywhere, go ahead and pop on over to the old google machine.
The Keywords Everywhere tool shows a search volume of 170 searches per month, and what I love about this tool is that it gives us all the related searches on the right sidebar.
Check out the related keywords we get as well from the sidebar from the tool Keywords Everywhere.
Below, you will find another tool I love - AHREFS, and the search volume they show for this keyword.
In the image below, the tool SERPED provides all sorts of long tail keywords for us in one easy click.
One other important place that many people overlook is the bottom of the page on Google. It show's a "Searches related to best women's cycling shorts" list of phrases. Although it doesn't show search volume, this is really powerful because these are the phrases people are actually typing in pulled from Google. I use it all the time.
So far, we are starting to get a list of keywords together, but we still need to find that longer tail to get that traffic we are all wishing, hoping, dreaming and....dying for.
Take a look at the image below. What I did was open a Google doc and started typing in all the keywords that the software generated. To me, it's very helpful to do this because you can start to get in the mind of the searchers.
Remember, we ultimately want to rank for "best women's cycling shorts." Now we have options to stick more keywords in the beginning, middle or end.
Really, this is the time to get creative, see what your competition is doing and be strategic as heck. I have a Free SEO video course where I record my computer screen so you can watch every step I take.
FREE SEO Course - Enroll Today!
Over 20 videos of over the shoulder training.
Zoning in our long tail, it looks like this is what we'll be optimizing for:
"best padded women's cycling shorts reviewed 2020"
WOWZERS that's long! But, you would be surprised on how powerful this method is.
If you don't want to "Do It Yourself" because you don't have the time, follow these steps:
- Head on over to legiit (freelancing marketplace)
- Copy and Paste "Keyword Golden Ratio (KGR) Long Tail Keyword Research" into the search bar.
- Click on ClicksandBricks service and go through the order process (it's $7)
Step #2: Simple On-Page SEO Tips for Newbies
Now we're cooking it up in Al's Kitchen whipping up some SEO and we can now take a surface face plant onto On-Page Search Engine Optimization for the complete beginner. OUCH! Sounds painful... but, this is me attempting to give a wake up call and convey to you all to...
KISS MY SEO! YouTube video coming soon on this. Can you imagine what the thumbnail would look like? LMAO!
Keep It Simple Stupid with My SEO Tips, is what it stands for.
Keep it simple? More like keep it moving.
Let's begin with my five easy to follow on-page tips WITHOUT buying ANOTHER piece of software. That's right, this is going to be straight up, hardcore, manual labor from our computer screen (it's tough life, I know).
I go much more in depth with my 5 Rules of On-Page eBook- House Rules, and you get some bonuses! I also use a different example in the book, so now you'll have 2 examples if you decide to grab your new book!
We'll use the same cycling shorts example here, let's begin. These 5 places are areas of importance to get your keyword(s) in, without over-optimizing your page or post.
These five areas are ranked from most important to least important because they go from hardest to manipulate to easiest to manipulate, makes sense, right? This is what I call WROM, Where Relevance Optimization Matters.
House Rule #1 - Domain/URL
Since we don't have the main keyword in our domain name, we need to put it in our URL. Then, we will optimize for the long tail in other important places of interest.
Let's go into our WordPress dashboard to get a visual of what I'm talking about. If you don't have WP, no big deal... all you need is to be able to control URL and Meta Data (which all platforms have, such as Wix, Squarespace, and all the other noners out there... just kidding, but if that's you please think about switching over for SEO SAKES!).
Quick side note, I love WordPress, but I am starting to dabble into a new CMS called GroovePages as well because I know the people behind it.
Groove has a free for life plan at the current moment, but will most likely be $99/month like every other service. As a BONUS, if you sign up for a free account through my link I will give you my On-Page eBook for FREE.
The first thing you're going to want to do is download the Yoast SEO plugin. Again, if you don't have WP, you most likely will have a sidebar where you can edit the meta data.
Next, we will create a new Page or Post (doesn't really matter as long as you're consistent). Now, we want to create the URL.
Check the image below, see where it says Permalink? That will be our URL, and we want to put our main keyword there with dashes between words.
That completes that easy step. Onward!
House Rule #2 - Title
This is very important to get right and takes some real Human Creativity. This is nothing a software like POP can do.
We want to use the SEO Meta Title to Mix up our Long tail Keywords.
What you're going to do is scroll to the bottom of your WP page you are optimizing. if you have another CMS, it's probably on the sidebar somewhere.
Time to get creative and type in that long tail.
You can see what I used. Notice I didn't use the word "best" in there. Download my On-Page SEO eBook to find out why that's important!
House Rule #3 - H Tags
H Tags are Header Tags. My general rule is to have one H1 and one H2 with my long tail keywords in them. All other H Tags will NOT have keywords in them. If you want to be aggressive, use LSI's, which is a fancy word for synonyms that also get searched.
I use my Page title as my H1. Check the image below:
House Rule #4 - Meta Description
This is always an interesting one because many people stuff keywords here. Not a good idea.
The entire goal for the meta description is to entice people to click on your page by showing them what kind of value they will be getting if they decide to read your content.
You still want to add your keyword in here, but also entice them to click. Check out my meta description:
House Rule #5 - Content
One of the easiest ways to manipulate getting keywords... Content. In my eBook, I show one of my pages that ranks #1 for a over a 2,000 searches per month keyword. My keyword is in my content one (1) time. It's a 1,500 word article. Watch me prove it.
Let's all say it together - KISS MY SEO!
Step #3: Optimize Your Image Files
All of my images rank extremely well because I take the time to optimize the files. I have my own little system that I would love to share with you today in a youtube video I created.
Step #4: Understanding WROM
WROM stands for Where Relevance Optimization Matters. There are specific places of interest that Google pays attention to most. I go over exactly what WROM is in my Free SEO Course for DIY Entrepreneurs, where you can enter as a beginner and exit ready to rank and get more traffic to your offer page.
Step #5: Manual Blog Outreach
If you don't know about link building, that's probably a good thing because some of my students enroll with a clouded perspective on getting links.
Manual outreach is really important because you can find relevant blogs in your niche and write a really good piece of content for them, then get a back link in return.
This process isn't easy, in fact... it's difficult and takes time.
So, you can either purchase guest posts (the black hat is coming out of me!)
I provide full training on manual outreach inside my Free (for now) SEO course. The methods I reveal are probably better than most paid courses on how to manual outreach for links.
If you are interested in buying guest posts, head on over to legiit.com and search for "Superstar SEO" use his guest posting services.
First off, thanks so much for visiting. My entire goal for this article was to help the beginner understand the fundamentals of search engine optimization. In addition, it was important to me that there were also some golden nuggets within this article.
I have many more videos on a ton of this stuff over at my YouTube channel with more case studies and real life examples.
It is important to say that sometimes you are in some competitive tough-ass niches, and if you are one of those entrepreneurs having a hard time ranking in your niche, get in touch with me.